Play Smart.
Stay in Control.

Responsible gaming is the set of practices, tools, and attitudes that keep gambling a safe and enjoyable form of entertainment. At at77com, responsible gaming means making sure every Pakistani player — whether they are betting on a live PSL match from Lahore or spinning slots from Karachi — has access to the information and protection tools they need to stay in full control of their experience.

at77com believes that gambling, when approached responsibly, is a perfectly legitimate recreational activity. But we also acknowledge that for some players, gambling can become a problem — and we take our duty to recognise and address that seriously. Every feature on the at77com platform is designed with responsible gaming considerations in mind, from the deposit flow to the lobby interface.

at77com enforces a strict minimum age of 21 years for all players. This is non-negotiable and applies across all products — cricket betting, live casino, slots, and any other game or market offered on the at77com platform.

During the registration process, all new at77com players are asked to confirm that they are 21 or older. This declaration alone is not sufficient — at77com's KYC (Know Your Customer) process requires every player to submit a valid government-issued identity document (such as a Pakistani CNIC or passport) before deposits, withdrawals, or bonus claims can be processed.

If at77com identifies, or has reasonable grounds to believe, that a registered player is under 21 years of age, the account will be immediately and unconditionally suspended. All pending transactions will be voided and the account balance will be returned subject to KYC verification of the rightful account holder.

Parents and guardians in Pakistan who are concerned about underage gambling can contact at77com directly via [email protected] to report a concern. at77com will investigate all such reports within 24 hours.

Problem gambling — also called gambling disorder — is a recognised behavioural condition in which an individual loses the ability to control their gambling activity despite negative consequences to their finances, relationships, mental health, or daily functioning. It affects a small but significant percentage of the gambling population regardless of gender, income level, or background.

Problem gambling does not develop overnight. It typically progresses through recognisable stages — from recreational gambling, to at-risk gambling, to problem gambling — and the earlier intervention occurs, the more straightforward recovery tends to be. at77com's responsible gaming tools are designed to support players at every stage of that spectrum, not just those who have already reached crisis point.

Common early warning signs include: spending more time or money on gambling than originally planned; feeling preoccupied with gambling between sessions; using gambling as a way to escape stress, anxiety, or personal problems; becoming irritable or anxious when unable to gamble; and minimising or hiding gambling activity from family members.

at77com is not a counselling service, but our support team is trained to have compassionate, non-judgmental conversations about responsible gaming and to direct players towards appropriate professional resources when needed.

• Set a budget before you start — decide in advance how much PKR you are comfortable spending as entertainment, and stick to it. Use at77com's deposit limit tools to enforce this automatically.
• Treat losses as the cost of entertainment — approach every session as though the money you deposit is already spent, just like a cinema ticket or a restaurant meal. This mindset makes chasing losses far less tempting.
• Take regular breaks — use at77com's session time limit and reality check tools to build in mandatory breaks. Long uninterrupted sessions are strongly correlated with impulsive, loss-chasing behaviour.
• Never gamble under the influence — alcohol, drugs, or extreme emotional states impair judgement and dramatically increase the risk of making decisions you will later regret.
• Keep gambling in proportion — cricket betting and casino games at at77com should be one small part of a balanced life, not its central focus. If you find gambling crowding out other activities, that is a signal worth paying attention to.
• Use only your own money — never borrow money to gamble, and never use shared family funds, emergency savings, or money earmarked for bills or school fees.
• Be honest with yourself — regularly review your at77com play history and ask yourself honestly whether your gambling is still fun and affordable. The tools are there to help you — use them.

at77com operates under an internationally recognized gaming license. As part of our licensing obligations, we are required to maintain and enforce responsible gaming policies that meet internationally accepted standards. These standards include age verification, self-exclusion mechanisms, player protection tools, and staff training in problem gambling identification and response.

Internationally licensed gaming operators are required to follow responsible gaming frameworks developed by bodies such as the Responsible Gambling Council (RGC) and the GamCare framework. These frameworks set minimum standards for player protection, staff training, and tool availability. at77com's responsible gaming program is aligned with these internationally recognized standards, ensuring Pakistani players receive a level of protection consistent with global best practice.

Our licensing also requires us to maintain a responsible gaming policy that is publicly accessible, clearly written, and regularly reviewed. This page fulfills that requirement. If you have questions about at77com's licensing status or responsible gaming compliance, please contact our support team at [email protected].

at77com recognises that certain groups of people are at heightened risk when it comes to gambling-related harm. These include individuals experiencing financial hardship, those dealing with mental health challenges such as depression or anxiety, people recovering from addiction, and younger players who are new to gambling environments.

at77com takes a number of specific steps to protect vulnerable players. Our platform monitors for behavioural patterns associated with problem gambling — such as significantly increased deposit frequency, repeated late-night sessions, or rapid escalation in stake sizes — and our responsible gaming team may proactively reach out to players who display these patterns.

We also ensure that all at77com marketing communications include responsible gaming messaging and that promotional materials are never targeted at players who have activated self-exclusion or cooling-off periods. Players who have recently re-activated their accounts following self-exclusion are subject to enhanced monitoring for a period of 90 days.

If you believe you or someone you know in Pakistan is a vulnerable player, please do not hesitate to contact at77com support. We can discuss appropriate protective measures confidentially and without any negative impact on your account standing.